SEO consists of two parts; on-page and off-page. On-page SEO includes factors on your website itself including the speed of your website, the quality of your content and the structure of your site.
Off-page SEO is essentially the quantity and quality of links that are pointing to each of your pages and your website overall.
Google uses over 200 different ranking factors to decide where your pages should rank for specific queries, but all of them are either on or off-page. It’s accepted that off-page SEO is more important and has more potential for rankings improvements.
The quality of your backlinks is impacted by the website that they come from, the specific page that they are on and where the link is located on the page. Although there are other more complicated factors, these three are the primary deciders of the quality of a link.
Links that are of higher quality will have a more significant impact on your rankings and are usually the hardest links to acquire. Ideally, all of your links would come from extremely authoritative websites like the BBC, NASA and the US Government.
Unfortunately, it’s doubtful that these websites will link to your home construction company. Instead, we focus on getting your business coverage on relevant quality websites, blogs, and industry publications.